Do you agree with this study?🥂

Gen Z is consuming significantly less alcohol than previous generations, with reports showing a 20% decrease compared to millennials🍺

However, it’s not just about drinking less; it’s about drinking with more intention. Research from sources like World Finance and BMC Public Health indicates that Gen Z is focused on quality over quantity, opting for premium, craft, and low- or no-alcohol beverages that reflect their values, such as sustainability and ethical sourcing. Social media has also played a major role, transforming drinking into an experience rather than merely a means to get intoxicated. This shift is influencing bars and restaurants, which are increasingly catering to these curated and mindful drinking preferences.

For older generations, this trend may seem unfamiliar, but it’s also a refreshing change. Gen Z’s thoughtful approach to alcohol encourages us to reconsider our own habits, making quality, experience, and intention the new standard.