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Gen Z Men Are Ditching Showers For The Latest ‘Pheromone Maxxing’ Trend

Would you stop showering to become more attractive? 😭🚿

“Pheromone maxxing” is the latest dating trend making waves on TikTok, with some people ditching deodorant and skipping showers in the hope that their natural scent will make them more appealing to potential partners.

It’s believed that letting your natural body odour come through could amplify supposed human pheromones and boost attraction

There is research suggesting scent can play a role in who we’re attracted to, but scientists still haven’t conclusively proven that human pheromones exist.