Instagram is back with – you guessed it – yet another feature! This time, Instagram is allowing users to hide public ‘like counts’ on their posts. The app officially announced the move after months of testing the feature on select accounts – but this change has left the internet divided…
In a blog post, the tech giant explained: ‘We tested hiding like counts to see if it might depressurize people’s experience on Instagram’.
‘What we heard from people and experts was that not seeing like counts was beneficial for some, and annoying to others, particularly because people use like counts to get a sense for what’s trending or popular, so we’re giving you the choice.’, it added.
To apply the feature to your posts, simply tap the three dots next to your post and select ‘Hide Like Count’. To turn off likes on other users’ post, visit the new ‘Posts’ section in settings and select ‘Hide Likes and View Counts’.
You can head over to Instagram’s blog to learn more about the new feature!