The permanent digital platform strinacrowdfunding.mt was launched, an initiative of the Malta Government Investments (MGI) that creatively uses technology to raise funds for The Malta Community Chest Fund Foundation. The theme chosen for this year’s campaign is ‘Every drop counts’.
At the launch of this initiative, President George Vella explained how the spirit of Christmas is truly shown through the solidarity that the Maltese people can show with those around them. He thanked those companies that are already taking part in this platform and thanked in advance all the companies that will join up. He appealed to the nation to participate as much as possible in order for this initiative to be successful and to continue from year to year, because the is no end to illnesses and to the help required by the Community Chest Fund.
The Minister for the Economy and Industry, Silvio Schembri, explained how in light of this effort, an exercise was triggered to coordinate different initiatives by a number of entities in aid of the Community Chest Fund.
He stated that technology was an important source for creating the digital platform strinacrowdfunding.mt, through which people can donate when using services provided by companies that are taking part in this initiative. He urged businesses to come up with more promotional initiatives in aid of L-Istrina.
The MGI Chief Executive, Herald Bonnici, stated that in such times, more than ever, we must seek innovative ways to reach out to the general public to raise funds for a noble cause.