World’s biggest Primark opens in Birmingham

The world’s biggest Primark store is to open in Birmingham, featuring water fountains, charging points and recycling areas.

The five-floor building will feature three restaurants, including a Disney-themed cafe, a Disney shopping area, beauty studio and Hogwarts Wizarding World section.

Spanning 160,000 square feet, it is the biggest of the high street retailer’s 365 stores across Europe and the United States.

The store, opening on Thursday, covers five floors.

It will also offer shoppers the opportunity to donate pre-loved clothes and shoes for recycling.

Primark’s new business development director Tim Kelly said: ‘Our customers can expect a great experience at Primark Birmingham High Street.

‘They can spend time with friends and family, eat great food, recharge and have fun, and find everything under one roof including fashion, beauty and homewear, all at an amazing price.’

The retailer said it had created more than 500 new jobs, as well as moving 430 from its previous shop.

The development cost around £70m, an eye-watering sum at a time when high street giants are closing branches.

Earlier this week, Debenhams was taken over by its lenders as part of an administration process.

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