We are not quite sure where this year has gone, from Happy New Year, to THAT virus from China making its way to Europe, to self-isolation, to face masks, to handwashing and social distancing, and all of a sudden Christmas is around the corner, and the advert which we all seem to wait for every year is here!
John Lewis has this year teamed up with Waitrose to bring us ‘Give a Little Love,’ this year’s Christmas Ad. This year, the UK retail giant is celebrating random acts of kindness, whether big or small, showing how each and every act of love has a positive impact on the world around us, as we pass it on to others – which is basically reminiscent of what we went and still are going through, and how even the smallest random act of kindness injects our day with much-needed positivity.
Pippa Wicks, executive director of John Lewis & Partners, said the campaign is inspired by the ‘heartwarming acts of kindness’ that members of the public have displayed in the past few months of the pandemic.
John Lewis and Waitrose said that this add is coinciding with a major new campaign aiming to help at least 100,000 families with food, comfort and emotional support.
To the backing track of A Little Love, an original song by the Brit Award-winner Celeste, there’s no specific focus like in the previous campaigns. Instead, we see a range of families and animals, presented with a mixture of live-action, CGI and claymation, being nice to one another during the festive season.
“Together with Waitrose & Partners we’re hoping to raise £4m for our charities plus £1m for local charities. FareShare, helps those facing food poverty, and Home-Start, which works with parents who need support. The charities will use these donations to provide food, comfort, emotional support and advice to families who need support this Christmas,” John Lewis said.