In 24 hours after its release on Friday, the dance-heavy, pastel-coloured music video for ‘Dynamite’ by K-Pop Sensation BTS had been viewed 101.1 million times. That number now stands at 181,595,756!
That surpasses the previous record, set by fellow K-Pop band Blackpink, whose song How You Like That racked up 86.3 million views in 24 hours in June. Dynamite is also the first video to achieve 100 million views in one day.
Dynamite is the first single from BTS to be sung entirely in English, and the band said they wanted it to convey “positive vibes, energy, hope, love, the purity, everything”.
“[We] decided to first release a single because we wanted to reach our fans as soon as possible. Due to Covid-19, people around the world have been going through tough times and we wanted to share some positive energy with our fans,” they said.
The shimmery, pop-disco track was written by David Stewart and Jessica Agombar, who most recently teamed up for the Jonas Brothers’ hit, What a Man Gotta Do.
It has already topped the iTunes download chart in 104 countries, and could give the band their first UK number one single this Friday.
Blackpink are however set to challenge the band’s YouTube record this Friday, when they release a new single, Ice Cream, with US superstar Selena Gomez.