WATCH: BTS Address the UN General Assembly Again, this time Sharing Their Personal COVID-19 Challenges


They were brought together after Big Hit Entertainment had a call for auditions for a new group in 2010 – kind of like how the Spice Girls had gotten together. The selection process took two whole years until 2010 when Jimin was the last member to join.

Slowly but surely they started working on gelling together as a group and started building up their “army” across the globe.

The first time they probably hit international headlines when they addressed the United Nations General Assembly, to help launch the UN’s Generation Unlimited, an education and employment programme for young people.



BTS returned to the UN General Assembly two years after delivering a viral speech to fans and world leaders in support of their LOVE MYSELF campaign, which has raised over $2 million for UNICEF and helped children and young people all over the world spread love and kindness.



BTS gave a heartfelt message to young people struggling to cope during the COVID-19 Pandemic. From feeling alone to feeling hopeless, the K-Pop band shared details of their own personal challenges since the pandemic started more than nine months ago. “COVID-19 was beyond my imagination. Our world tour was cancelled, all our plans went awry, and I became alone. I looked up but couldn’t see the stars at night,” said the band’s leader RM at the event focused on protecting future generations.




BTS Set to Become Millionaires

Meanwhile, fresh off their worldwide hit with Dynamite – their first-ever English Track, BTS are now set to become multi-millionaires, when their label Big Hit Entertainment goes public in October.



Soaring demand for shares in Big Hit has given it a market valuation of £3.2bn , with shares priced at the top of the expected price range. Big Hit boss Bang Si-hyuk, who owns 43% of the management label, will become a billionaire. In August, he gave each BTS member 68,385 shares, worth £6.2m in total.

According to CNBC, die-hard BTS fans in South Korea are hoping to buy at least one share in the management label to support their favourite members.



After taking the music world by storm, BTS seem set to now take the financial world by storm, as on Monday, they set a new record when it took just hours for underwriters to find investors to take a stake in the firm when order books opened, with demand 1,000 times higher than the available stock.

It’s a sign that BTS’ popularity has not waned, despite the group being forced to cancel their world tour due to the coronavirus pandemic, and the risk that some of the members may soon have to do two years of compulsory military service. In 2019, BTS generated 97% of Big Hit’s sales last year, and 88% this year.

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