Minister for Tourism and Consumer Protection Julia Farrugia Portelli this morning launched a new fund of €4.5m which has been created to assist in the organisation of events.
“The Events and the Creative Industry are a strong component of the tourism industry, which is growing annually,” Minister Farrugia Portelli said, adding that by this they are simply referring to parties.
The schemes announced this morning are based on two basic principles – creating a distinction between the major events – which bring thousands of tourists to Malta for that specific reason; and, those events which add value to a tourist’s holiday to Malta which would be planned irrespective of any event.
“MTA’s way of giving sponsorships is going to change.”
Minister Farrugia Portelli said that she believes that the mechanisms announced today will add transparency to the whole process, adding that they have come to the final schemes being launched today after listening to the stakeholders, and to the people in the industry.
“The model is going to change nearly completely. I will not tolerate pressures to give funds to someone or other, or a situation where people expect that they will be given funds, as if it is their right. A clear policy document will be issued by the Malta Tourism Authority, which will include procedures and forms which people have to strictly adhere to. Any individuals who would be making pressure on any member of the adjudication boards will result in having their application annulled,” the Minister said.
An independent evaluation board has also been set up, with none of the members being employees of the MTA, except for the MTA Chairman, who is the board’s chairman, without voting rights. Each member of the board will be asked to declare whether he or she has any conflict of interest in the industry.
Events Support Scheme 2020-21
Organisers are invited to submit their proposals using the appropriate form, which is to be completed in full (including annexes and documentation, where applicable) and submitted by 14th August 2020 at 14:00hrs. Late applications will not be considered.
Applications can be submitted under one of the following Schemes:
- Major Tourism Events Support Scheme (MTESS) for Events taking place between 1st August 2020 and 30th April 2021.
- Distinctive Tourism Events Support Scheme (DTESS) – Category 1 for Events taking place between 1st August 2020 and 31st December 2020.
- Tourism in the Community Events – Events held in villages, towns and cities.
- Distinctive Tourism Events Support Scheme (DTESS) – Category 2 for Events taking place between 1st August 2020 and 31st December 2020.
- Malta Live Events – Events held on a wider national scale.
Details about each category, including eligibility criteria, and the application, evaluation and award processes, can be found on the respective forms. Applications which meet the eligibility criteria will pass on to the evaluation stage where they will be considered for possible sponsorship
The funding for the Major Events has three basic principles:
- Additionality: The minimum level of Government assistance needed for the event to take place.
- Leverage of Other Funding: The event’s ability to generate industry growth – with the aim of the MTA being for events to be sustainable in the long-term
- National Significance
The Authority is allocating a total sponsorship budget of €4.5 million for the period covered by this call. This amount is divided as follows:
- €2.0 million for MTESS
- €1.0 million for DTESS (Category 1)
- €1.5 million for DTESS (Category 2)
Applications are to be sent to: [email protected]
When submitting, applicants have to include the Application Form, a Marketing Plan, Budget and the Economic Impact Calculator.