According to digital analytics company App Annie, TikTok was the world’s most downloaded app in 2020, taking the top spot from Facebook Messenger, which comes as no surprise – given that the app practically took the world by storm when it rose to prominence at the start of the pandemic.
This marks the first app to make the global top five of downloads that isn’t owned by Facebook. In its home country, China, TikTok’s owner ByteDance holds the top spot with the Chinese language video app Douyin.
TikTok’s persistent popularity was even unaffected after former US President Donald Trump attempted to ban it in America. The Trump administration claimed that TikTok posed a national security risk as the Chinese government had access to its user data, despite the company continuously denying these allegations.
Ever since Joe Biden took over as US President in January, Trump’s executive order was withdrawn.
Meanwhile, Mark Zuckerberg’s social media giant accounted for the rest of the top five with Facebook’s flagship app as well as WhatsApp, Instagram and Facebook Messenger making an appearance.
As for what’s next for the video streaming platform, TikTok is now trialling a new vanishing clip feature, similar to functions on Snapchat, Instagram, and Facebook. This comes shortly after WhatsApp rolled out a feature for users to post photos or videos that vanish after they are seen.
You can check out Bay’s very own TikTok here!