TikTok Allegedly Adding A New Recruitment Tool Feature


It looks like TikTok could be expanding its offerings beyond crafty video edits and choreographed dances, as according to a report from Axios, the social media giant is reportedly testing a job recruitment tool on the app!




This comes as an attempt to connect users with jobs, companies, brands, and recruiters! Plus, it’s a new way to help companies find Gen-Z employees.



This upcoming feature will be a separate webpage of listings accessible through the app, instead of being directly integrated into the platform.


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Brand and companies will then be able to post any available positions, most of which are expected to be entry-level in order to meet the needs of its mainly Gen-Z user base.



Instead of uploading the usual CV, users will have the chance to get creative and produce a video resume, showcasing their personalities and skills, However, it remains to be seen whether video resumes will be present on the user profile.


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Given TikTok’s sky-high levels of engagement, this tool could serve as a way for companies to better reach prospective employees, whilst expanding their own influence in the technology space!



Social media recruitment could also put candidates at a disadvantage though, as companies would have the ability to view potentially ill-conceived posts through direct access to profiles.


Make sure to stay tuned for more information!

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