Taylor Swift named Twitter’s most influential person

Taylor Swift has been named the most influential person on Twitter for 2018.

The Look What You Made Me Do singer topped the list with a huge ‘influencer score’, despite posting only 13 tweets this year.

Former One Direction star Liam Payne came second in the Twitter top 10, compiled by social media monitoring giant Brandwatch.

Gemma Joyce from Brandwatch told 89.7 Bay: ‘The accounts were ranked according to a selection of criteria that added together to create their influence score.

‘This is a measure of how influential an account is over time, based on the level of genuine engagement they are creating.

‘While lots of followers, retweets and replies will help, the more influential the people they engage with, the better the score.’

Taylor, who has 83 million Twitter followers, also retweeted pals Camila Cabello and Charli XCX this year.

Donald Trump, Katy Perry and Kim Kardashian also featured in 2018’s Twitter top 10.

Read more: Brandwatch

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