Hailey Bieber becomes the face of Levi’s 501 jeans

Levi’s has hired Justin Beiber’s wife Hailey to be the first ever face of its iconic 501 jeans. The American denim giant has signed up the model, 22, to promote Levi’s 501s just ahead of the music festival season. Levi’s chief marketing officer Jennifer Sey said: ‘It never felt right before, but we love Hailey’s […]