Devon has been crowned the best place to live in England and Wales.
The county beat off stiff competition from neighbouring Dorset and the city of Bath.
Devon, which includes harbour towns such as Torquay, Paignton and Brixham, clinched the top spot after a major study into wellbeing.
The county came top of the quality of life league table because of its high levels of physical activity, volunteering, good air quality and general living conditions .
The analysis, carried out by the Happy City Initiative, examined more than 60 indicators to determine its results.
Happy City chief executive Liz Zeidler told The Guardian: ‘It appears it is better to be poor in Devon than in other relatively wealthy areas.
‘Less well-off residents have better access to the things that help them to live happy, fulfilling lives than their peers elsewhere.’
Exeter MP Ben Bradshaw said Devon was blessed with fantastic countryside coupled with a successful economy.
He said: ‘If you live here you can be on a beautiful beach in 20 minutes and you can be hiking on Dartmoor in 20 minutes.
‘Exeter and Devon don’t have the average levels of income that London and the stockbroker belt around London has but in the round a lot of people would rather live here on slightly less money where they can get this amazing quality of life.’
Bath, Dorset, Kingston upon Thames and Bexley were also ranked highly in the survey.