Can you believe its been ten years since five shy boys made it to the Producer’s Auditions at The X Factor UK, to then proceed through all the stages, to finally be asked to join a group together? Can you believe its been ten years since these five boys became One Direction?
We can, and some of us feel old!
Well, fresh news are reaching us from the 1D World, as One Direction’s 10-year anniversary plans are finally happening!
According to PR Simon Jones, Harry Styles, Niall Horan, Liam Payne, Louis Tomlinson and Zayn Malik’s long-anticipated plans will be taking place on July 23, amid reunion rumours.
On Twitter, Jones said that “there will be a brand new 1D anniversary website, a 10-year celebration video especially made for their fans, and interactive playlists and activations across digital platforms.”
Celebrate 10 incredible years of @onedirection this month! 🙌🏻
There will be a ‘10 Years of One Direction’ anniversary website, a brand new anniversary celebration video for @YouTube, reformatted EPs and steaming partner activations.
All details here:https://t.co/PTqmUUlcTY
— Simon Jones (@simonjonespr) July 15, 2020
A special ‘10 Years of One Direction’ website will launch on 23rd July. This will be an immersive and exciting interactive fan experience.
The site will take the form of a timeline charting the history of the group, from the first audition right up to the start of their hiatus. It will host an archive of music videos, artwork, TV performances, behind-the-scenes and rarely-seen content, all in one place.
Fans will also be able to generate their own shareable ‘mixtape’ playlist on the site, which will be personalised according to how they’ve interacted with the site’s content and the eras they’ve spent the most time exploring. It will also allow fans to connect to Spotify or Apple Music, with the mixtape playlists being saved to their respective accounts.
A brand new anniversary celebration video for YouTube will also be released on 23rd July.
The video will document highlights of the band’s career, from forming on The X Factor to releasing their single ‘History’, including clips from music videos, performances and candid behind the scenes video content. And of course the special relationship they have with their fans.
Reformatted EPs will be released across streaming platforms, featuring b-sides and rare songs, remixes, live recordings and acoustic versions of tracks grouped into one place for fans to rediscover.
There will also be exciting activations across Spotify, Apple Music, YouTube and other platforms, including creating and updating One Direction playlists, whilst Amazon’s Alexa will be singing Happy Birthday to the band.
One Direction are a global phenomenon, having sold over 200 million records worldwide, with over 21 billion streams across all streaming platforms. In 2019 alone, the band generated over 3.6 billion streams across all platforms. Their YouTube channel has over 31m subscribers and over 10 billion views, and the combined reach of the bands official social pages is still 85.9 million (Facebook – 38m, Twitter – 30.3m and Instagram – 17.6m).
Though no word has yet been uttered about a reunion concert, Directioners all over the world are waiting with baited breath to see whether this could in fact happen!
Share this with the most dedicated Directioner in your friends’ list!