Oh well, the zoom effect is real.
And it is effecting everything including our noses.
According to the American Society of Plastic Surgeons, rhinoplasty was the most asked for cosmetic surgical procedure in 2020.
Findings released by the organisation showed that there has been a changing attitude towards plastic surgery and a boom in facial procedures.
Despite the drop of 15 percent last year in the total number of procedures patients showed increased interest in nose jobs.
It even displaced breast augmentation as the most popular plastic surgery for the first time since 2006.
Doctors believe that the rise in nose jobs has to do with the zoom effect.
Which is a phenomenon in which increased time spent staring at ourselves on video calls resulting in being the worst critics of our appearance.
People seem to be focusing more on the face with patients opting for nose jobs and facelifts rather than other below the shoulders procedures.
In addition, cosmetic surgeons are advertising their work on social media platforms including TikTok with before-and-after videos of nose jobs.
They frequently end up on the For You pages of adolescent users under the hashtag #nosejobcheck boasting over 1.5 billion views.
Including the 17-year-old TikToker Charli D’Amelio who also jumped on the bandwagon tagging the surgeon she worked with in her post.
two broken noses lots of nose bleeds and breathing problems for 11 months! i can finally breathe like normal and get back to dancing @drkanodia90210
This boom makes one thing clear: the pandemic has had a profound impact on all facets of life, from our self-image to our spending habits to our love lives.