New supermarket price war is shaping up in Malta

Shoppers in Malta could soon benefit from cheaper prices at the checkouts.

Malta is set to be the next front line in the supermarket price war.

The battle for bargains is shaping up after news that one of Italy’s biggest discount retailers is heading to Malta.

Eurospin is said to be aiming to open five new Maltese supermarkets this year, with plans for 12 stores in total.

Analysts said the move could create around 300 new jobs in Malta.

The discount chain is already catching up with rivals Lidl and Aldi in Italy and Slovenia by running a low-cost, low-price business model.

The supermarket giant, which uses the slogan ‘Smart Shopping’ already runs more than 1,000 successful stores in Italy, as well as 62 in Slovenia, and another 20 in Croatia.

Eurospin employs more than 7,000 staff and announced record revenues of €4.7 billion in 2017.

According to Malta Today, the company is planning to open 12 stores in Malta in the coming months but no locations were revealed.

The news will put pressure on rival supermarkets to lower their prices.

Lidl, Spar, Scotts, Smart, Greens, Pavi and Pama are already locked in a fierce battle for a share of the grocery market in Malta.

Lidl opened its first Maltese store in 2005.

The German discount giant now has eight supermarkets in Mosta, San Gwann, Qormi, Sta Venera, Luqa, Ghaxaq, Zurrieq and Victoria in Gozo.

Read more: Malta Today