Meet Miquela Sousa, A Robot Social Media Influencer Living In LA


Influencer. Content Creator. Public Figure. All these terms have been ingrained into our heads and have become part of our lives, whether we like it or not.


How To Use Niche Social Media Influencers To Boost Your Brand?


Let’s be real, all of us follow at least one influencer. Maybe to grab a discount or two for your favourite restaurant or shop, or to participate in their giveaway to win that €500 voucher to spend at Sicilia Outlet Village 😉.



Could be because of their style, content… or simply because you find them attractive. But what if I were to tell you that social media influencers do not just stop there? What if your favourite influencer is in fact computer generated?



Miquela Sousa, better known as Lil Miquela on Instagram, can be seen as your typical social media influencer. What makes her so different is that she is CGI; a computer-generated persona. 



She has gained over 3 million followers since the year she debuted; 2016. Lil Miquela is a 19-year-old Brazilian-American influencer, model, and also a musician.


Lil Miquela promotes and poses with clothing brands such as Supreme and Chanel, as well as other streetwear and premium names.



View this post on Instagram


A post shared by Miquela (@lilmiquela)


She even models for magazine covers such as EUPHORIA Magazine and NYLON Germany, and so much more.


View this post on Instagram


A post shared by Miquela (@lilmiquela)

Miquela meets and hangs out with real-life artists, musicians, and influencers, snapping shots at the hottest and trendiest places around New York and Los Angeles.


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A post shared by Miquela (@lilmiquela)


Miquela may easily be mistaken for a living, breathing human at first glance. And with her freckles, gap-toothed smile, and hair flyaways, it makes it difficult for one to pinpoint whether she is fake or not. 



Lil Miquela’s style is reminiscent of the traditional “Instagram look”: plumped lips, prominent brows, and an urban vibe. Her aura screams ‘influencer’, and she shares her love life and social life with all her fans. 



Her Instagram page is no different than any other social media influencer. The brains behind Lil Miquela are Trevor McFedries and Sara DeCou who co-founded Brud and created Lil Miquela, and her sister; Bermuda.



Yes, Lil Miquela is not the only CGI influencer out there. In fact, they can be seen photographed together at times as well.


View this post on Instagram


A post shared by Miquela (@lilmiquela)


Lil Miquela is said to be the future of ads, future of fashion and the future of commerce. 


I have got to admit, her Instagram page is quite aesthetically pleasing to look at.


Do you think this takes the job of real influencers and models?

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