The Eden Cinemas has reopened its main lobby after several months of refurbishment.
As well as a brand new and impressive façade, the foyer is much larger and the box office has been replaced with easy-to-use electronic ticket machines.
If you prefer a personal touch can still buy your tickets from a human, in fact the much larger bar doubles up a ticket booth significantly reducing queues.
Because there’s no more ticket booth, you no longer need a ticket to enter the foyer, and may make use of the various bars and chill-out in the foyer and the new arcade area.
The interior space is much sleeker with trailers featuring on large LED screens adorning the walls.
Simon De Cesare, chief executive of the Eden Leisure Group, told 89.7 Bay: ‘The experience of cinema is not solely that of the film but starts at the point someone selects what film they want, to the ticket and food and drink purchase experience and culminates in the big screen and sound and the emotion of film.
‘This is what makes cinema different to watching a film at home on a large TV.
‘We’ve continuously invested in our technical projection capabilities and now we have enhanced the experience upon entry.
‘There’s more work to do over the next couple of years but this welcome upgrade will exceed any patrons wildest expectations.’
Coinciding with this re-launch, the Eden Cinemas has also been rebranded with a completely new logo and style for a smarter, sleeker and more contemporary look.
Next year will see several other new developments and refurbishments taking place within other areas of the cinema.