Malta’s main bus operator has launched a massive €100,000 road safety campaign.
Malta Public Transport said it wanted to raise awareness and drive home the message to pedestrians, cyclists, motorists and passengers.
Insurance giant MAPFRE is also supporting the campaign.
General manager Konrad Pulé told 89.7 Bay: ‘Our professional bus drivers have the opportunity to set an example to other road users.
‘Their behaviour can influence other drivers.
‘However, we need support from other stakeholders to reduce the risk of accidents, since cars parked on bus stops, cars blocking corners and blind spots all create risky situations for all road users.’
The bus company has also put together a theatre group which will tour Malta’s schools, explaining the rules of the road to children in a fun and entertaining way.
Malta’s transport minister Ian Borg praised the initiative.
He told 89.7 Bay: ‘Education is essential for improved road safety, as accidents can be avoided better if all road users – be it drivers of any means, passengers or pedestrians –make themselves responsible for their safety and that of others’.
Read more: Malta Public Transport