Love Island stars to get social media ‘survival kit’

Love Island contestants are being given a survival kit to help them to follow rules on social media advertising after they leave the Spanish villa.

The Advertising Standards Authority has joined forces with ITV to make sure the stars of the show know the do’s and don’ts about paid-for content.

Its guidance comes in the form of a checklist to enable them to be ‘upfront and clear’ with their Instagram and Facebook followers when their social media posts are adverts.

The ASA said it would also contact talent agencies that represent contestants to make them fully aware of the advertising rules and their responsibilities in helping their clients stick to them.

ASA chief executive Guy Parker said: ‘Our checklist is a quick and effective way of helping Love Islanders ensure their social media posts stick to the rules and avoid misleading their followers.

‘Our message is simple: make sure you’re upfront and clear when you’re being paid to post.”

Over the last few years, posts from high-profile influencers including Millie Mackintosh have been subject to legal action.