Another year, another colour! Pantone has officially announced its Colour of the Year for 2022: ‘Very Peri’, which symbolises change and growth!
‘As we move into a world of unprecedented change, the selection of Pantone 17-3938 ‘Very Peri’ brings a novel perspective and vision of the trusted and beloved blue colour family, encompassing the qualities of the blues’, Leatrice Eiseman, executive director of the Pantone Colour Institute shared.
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‘Yet at the same time with its violet red undertone, Pantone 17-3938 ‘Very Peri’ displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions.’, she continued.
While ‘Very Peri’ falls under the blue family, ‘it boasts more of a periwinkle hue. “Very Peri” is a symbol of the global zeitgeist of the moment and the transition we are going through’, the company remarked.
The purple tone signifies how modern life is adapting and how colour trends in the digital world are being converted into real life.
Laurie Pressman, vice president of the Pantone Colour Institute added, ‘The Pantone Colour of the Year reflects what is taking place in our global culture, expressing what people are looking for that colour can hope to answer. Creating a new colour for the first time in the history of our Pantone Colour of the Year educational colour program reflects the global innovation and transformation taking place.’