JAY-Z is adding fitness mogul to his job title, as JAY-Z just invested in Los Angeles-based Fitness Company LIT Method through his venture capitalist firm Marcy Venture Partners!
The brains behind Lit Method Justin and Taylor Norris have created a low-impact high-intensity training perfect for those who are not so keen on exercise bikes.
In fact, this machine is an all-in-one water rower, Pilates reformer, and resistance band training system that offers more than 500 low-impact exercises targeting your strength training and acts as a physical therapy!
So, there may be some fitness rivalry coming to the Carter household, seeing as Beyoncé teamed up with Peloton last Fall too.
The LIT Method investment marks of one the numerous moves JAY-Z has made to expand his empire. In February, the rapper and entrepreneur also sold 50% ownership of the Armand de Brignac champagne, which he has owned since 2014, to luxury brand Moët Hennessy Louis Vuitton.