The British man who designed the iPhone, iPod and Mac is leaving Apple after 30 years – saying it is a ‘natural’ time to go.
Chief design officer Sir Jony Ive announced his plans to start his own design company called LoveFrom on Thursday – and said it will count Apple among its first clients.
He will continue to work closely with the firm on ‘a range of projects’ as he takes on his own ventures, Apple says.
The British designer will remain in his current role until he departs later this year.
Sir Jony told the Financial Times: ‘While I will not be an Apple employee, I will still be very involved — I hope for many, many years to come.
‘This just seems like a natural and gentle time to make this change.’
Over two decades, Sir Jony helped turn Apple into the world’s most valuable company.
Apple boss Tim Cook said his ‘role in Apple’s revival cannot be overstated’.