Instagram has pledged to remove all graphic images of self-harm from its social media platform.
The move comes after the father of 14-year-old Molly Russell, who took her own life in 2017, said Instagram had “helped kill” his daughter.
Molly’s family discovered she had been viewing graphic images of self-harm on the site prior to her death.
Instagram boss Adam Mosseri said the social network was ‘not where we need to be on self-harm and suicide’.
He admitted: ‘We need to do more to protect the most vulnerable in our community.’
Mr Mosseri admitted the moment Molly’s father Ian blamed the social media platform for contributing to the suicide of the teenager was ‘overwhelming’.
He told The Daily Telegraph: ‘It’s the kind of thing that hits you in the chest and sticks with you.
‘I focused a lot on safety issues and integrity issues and well being issues at Instagram and before at Facebook.
‘They are issues I have always taken very seriously but it becomes so much more real so much more intense when you have the story of an individual particularly if something tragic has happened.’