Three years ago, Instagram introduced a Lite version of its app but took it down from the Play Store last spring. Now, the social networking giant has announced its relaunch ‘with new features and a slightly larger file size’.
— The News Minute (@thenewsminute) March 11, 2021
Instagram has revealed that a total of 170 countries will be able to access the new and improved platform on Android devices through Google’s Play Store.
Basically, Instagram Lite will only take up 2 megabytes of your phone’s memory, unlike the original Instagram application, which uses a total of 30 megabytes.
— ETTelecom (@ETTelecom) March 10, 2021
Facebook Tel Aviv’s Director of Product Management Tzach Hadar shared, ‘Our teams build these lightweight versions of our apps for people with low connectivity or limited data plans because our basic premise is to leave no one behind’.
He continued, ‘We wanted the Instagram experience to remain fast, high-quality and reliable, irrespective of the device, platform and network people are on.’
The app allows users to send DMs and record and post videos. Plus, they can access Reels BUT, they can’t create any content. To keep the app’s performance consistency, certain features such as transition animations, AR filters, and the shopping tab aren’t included.
As of now, no ads will appear either, but product manager Nick Brown explained, ‘The team is] committed to offering the full suite of monetization tools’ and that they want to ‘take the space and time — that everything we launched in Lite we can fully support and that it is just as good of an experience as it is in the regular Instagram.’
At present, Instagram Lite is only available in the US but Europe is waiting to receive its official launch date!