The company is making its Hidden Words filter feature available to all users worldwide, allowing them to filter out words, phrases, and emojis they don’t want to see.
The company stated that the features were designed to provide users greater control while still making them feel safe when using the platform.
The move comes amid continued scrutiny of social media and how it handles abuse in the aftermath of racist assaults on England footballers Marcus Rashford, Jadon Sancho, and Bukayo Saka during the Euro 2020 final.
Instagram boss Adam Mosseri says he knows there is more to do but they are “committed to doing everything we can to fight hate on our platform”.
“Our own research, as well as feedback from public figures, shows that a lot of the negativity directed at high-profile people comes from those who don’t follow them or who recently followed them,” he said.
“And this is the kind of behaviour that we saw after the Euros final.”