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Hailey Bieber to Launch New Beauty Brand ‘Rhode’


Hailey Bieber’s beauty brand is officially in the works, as the model filed a trademark for a potential line named Rhode – aka, her middle name.


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Hailey herself hasn’t made an official announcement concerning the potential company, but her trademark covers a range of products, including makeup, haircare, skincare, and perfume.



The model is also not exactly new to the beauty business, since she filed a trademark for Bieber Beauty back in April 2019 but was later rejected due to similarities to a trademark her husband, Justin, filed back in 2010.


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In the couples Facebook Watch series, Cooking with the Biebers, Hailey shared that she’s super into skincare, and has even helped her husband clear his adult-onset acne.


Stay tuned for updates on Hailey’s potential beauty line!