The maker of Guinness has revealed it will remove plastic from its beer packaging.
Plastic ring carriers and shrink wrap will be scrapped from multi-packs of Guinness and Diageo’s other beers.
They will be replaced with 100% recyclable and biodegradable cardboard.
The new packaging will be on the shelves in Ireland from August, while the UK, Malta and other international markets are expected to follow in 2020.
To achieve this, Diageo is investing €18.5 million to reduce the amount of plastics used in its beer packaging.
Oliver Loomes, country director of Diageo Ireland, said: ‘Managing our environmental impact is important for the planet and the financial sustainability of our business.
‘For 260 years Guinness has played a vital role in the communities around us.
‘We already have one of the most sustainable breweries in the world at St James’s Gate in Dublin and we are now leading the way in sustainable packaging.
‘This is good news for the environment and for our brand.’