Facebook is planning to change its company name in a bid to reflect its new focus on building a metaverse, as per a source with direct knowledge of the matter.
The CEO of the company, Mark Zuckerberg, is expected to speak of the upcoming rebrand at the annual Connect conference on October 28th. The name change is meant to signify the company’s ambition to be known for more than just social media.
The rebrand is also expected to position Facebook as one of many products under the umbrella company, under which lie WhatsApp, Instagram, Oculus, and more.
In July, Zuckerberg revealed that over the coming years, Facebook ‘will effectively transition from people seeing us as primarily being a social media company to being a metaverse company.’
The rebrand could even serve to further separate this futuristic work from the intense scrutiny Facebook is currently under for its operations. A former employee recently leaked a trove of damning internal documents to The Wall Street Journal and even testified about them before Congress.
Inside sources have revealed that the new name could have something to do with Horizon, the name of the unreleased VR version of Facebook-meets-Roblox that the company has been working on for the last few years. The name of that app was recently tweaked to Horizon Worlds shortly after Facebook demoed a version for workplace collaboration called Horizon Workrooms.