Just in case Elon Musk wasn’t already busy enough, the tech genius is reportedly looking to add more to his plate. Literally. Apparently, Musk wants to open his own drive-in Tesla restaurant and has even filed a trademark for the brand under restaurant services.
Gonna put an old school drive-in, roller skates & rock restaurant at one of the new Tesla Supercharger locations in LA
— Elon Musk (@elonmusk) January 7, 2018
Back in 2018, the CEO teased he was considering opening an ‘old school drive-in’ at a Los Angeles-based Tesla supercharger point, Tweeting: ‘Gonna put an old school drive-in, roller skates & rock restaurant at one of the new Tesla Supercharger locations in LA’.
Former Tesla Chief Technology Officer JB Straubel also teased that the company might dabble in the food industry in 2017 at the FSTEC restaurant-technology conference, sharing at the time that Tesla wanted to make its charging stations full-service convenience stores that also serve food.
A few years later, the restaurants are yet to become a thing – but it seems that Musk is taking steps towards making it happen… According to Electrek, Tesla has applied to use its brand name with the intention to ‘cover the categories of restaurant services, pop-up restaurant services, self-service restaurant services, take-out restaurant services’.
It’s believed that this filing was put forward last Thursday, with the United States Patent and Trademark Office. This means Musk has to wait for the green light, given that an attorney won’t be reviewing the application until late August.