Children’s books have been placed in seat pockets of EasyJet aircraft to encourage youngsters to read more.
More than 17,500 copies of books translated into seven European languages will be stocked in 300 planes this summer.
Kid Normal, Peter Pan, Alice In Wonderland and The Jungle Book are among the titles available on flights to and from Malta.
Once the flights land, children will be able to download free samples of books and enter a writing competition.
EasyJet’s director of cabin crew Tina Milton told 89.7 Bay: ‘Reading is so important for fuelling a child’s development, vocabulary and imagination and a flight provides the perfect opportunity for them to get stuck into a book.’
Jonathan Douglas, director of the Literacy Trust, which is supporting the scheme, added: ‘Getting books into the hands of children, and helping them discover a love of reading, can set them on the path to a more successful future.’
Read more: EasyJet Malta