Beyoncé and Adidas have announced a new partnership.
The Crazy In Love singer will be a ‘creative partner’ for the clothing brand and is set to ‘develop new signature footwear and apparel.’
Beyoncé’s Ivy Park clothing line will relaunch with Adidas as well.
She said: ‘This is the partnership of a lifetime for me.
‘Adidas has had tremendous success in pushing creative boundaries.
‘We share a philosophy that puts creativity, growth and social responsibility at the forefront of business.
‘I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.’
The Destiny’s Child singer will also work with Adidas on ‘a unique purpose-driven program focused on empowering and enabling the next generation of athletes, creators and leaders.’
