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Beyoncé Announces New Ivy Park Collection ‘Icy Park’


Calling all of the Beyhive… Queen B has announced the release of her third Ivy Park clothing collection, in collaboration with Adidas, Icy Park.



The Ivy Park X Adidas Collection is clearly aimed at the colder weather months, and Beyoncé unveiled it through a teaser clip.



No release date has been announced, but it’s expected to drop sometime soon. From the brief video clip, we can expect fuzzy outerwear, reflective snow pants, and metallic puffer jackets. Some footwear silhouettes were also featured, ranging from boots to high-top and low-top sneakers.


Beyoncé's Icy Park Is Third Ivy Park Collection – WWD


Gucci Mane and Hailey Bieber were also revealed as new faces of the brand through accompanying announcements on Instagram, in which Mane is seen sporting a cream-coloured tracksuit as Bieber models a pair of geometric-printed bike shorts.


Beyoncé teases exciting news - and everyone is going crazy over it | HELLO!


Stay tuned for more updates!