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Arsenal announce new £300m kit deal with Adidas

Arsenal have confirmed their new kit deal with Adidas.

The five-year agreement, which begins on July 1, is understood to be worth around £50 million each season, a major increase from Arsenal’s current £30m-a-year deal with Puma.

In February, the club agreed a new shirt sponsorship deal with Emirates that will be worth more than £200m until 2024.

In May, Arsenal partnered with Rwanda’s Tourism Board in a £10m-a-year deal that made ‘Visit Rwanda’ the club’s first ever sleeve sponsor.

The latest deal with Adidas will signal the end of Arsenal’s relatively brief five-year association with Puma, which came after two decades with Nike.

Arsenal currently have 26 official partners, and managing director Vinai Venkatesham claimed earlier this year that the club’s shirt is seen 35 million times a day around the world.