iPhone maker Apple has unveiled a new video streaming service to compete against Netflix, Amazon and terrestrial TV.
A host of Hollywood A-listers – including Oprah Winfrey, Jennifer Aniston and Steven Spielberg – joined Apple chief executive Tim Cook to reveal the announcement at Apple HQ in California.
Apple TV + will feature original content to rival the likes of the high-budget productions found exclusively on Netflix and Amazon Prime.
- What can we expect from Apple TV+?
The product is said to have $1 billion worth of original content, bringing in some of the work from ‘some of the world’s best creative storytellers’.
Apple has secured the backing of some big ticket names for the platform.
Steven Spielberg announced the new service, he was then joined on stage by Steve Carell, Jennifer Anniston, Reese Witherspoon, Oprah and Sesame Street’s Big Bird to describe some of the new shows in which they will star and produce.
The firm also launched a revamped video Apple TV app, called Channels, that includes access to live TV content, ranging from HBO, Showtime, CBS, Comedy Central and more.
The unveiling event confirmed many much-anticipated rumours that Apple would embark on a new chapter beyond the iPhone, iPad and Mac and into subscription services.
The subscription service will arrive on Apple devices from autumn 2019.
- What else did Apple announce?
Apple revealed its plans to launch a new credit card which it calls Apple Card.
The product will be accepted anywhere its Apple Pay feature is available and will offer 2% cashback to those who use the product to pay for daily essentials.
The partnership between the tech company, Goldman Sachs and Mastercard will be available through Apple Wallet this summer.
The tech giant also plans to expand its Apple News app, bringing a major update to the three-year-old service.
The upgraded platform, which will be called Apple News+, will continue to curate articles from newspapers but also take content from Time, Vogue and National Geographic for the first time.
- What do the experts think?
Tech guru Paolo Pescatore, an analyst with PP Foresight, described the launch as a ‘landmark moment’ for Apple.
He told the Daily Mail: ‘In essence, Apple is seeking to become a Netflix of everything in services; music, news and magazines, video and games.
‘The roll out of new subscription based services paves the way for the introduction of new business models such as all you can eat bundles like Amazon Prime.
‘In the future we might even see users pay for a service bundle and receive a new iPhone every year,’ he added.