App Rewards Drivers For Ignoring Their Phones


How many times have your guardians or significant other told you to “drive safe”? Maybe one too many times. And while we reassure our loved ones we will drive safe, accidents still happen.

It is heartbreaking to see people losing their lives especially for reasons such as using your phone whilst driving.


According to a new study from iReach, 59% of Irish motorists admit to looking at their phones while driving.


It may seem insignificant, but even a quick glance at the alerts on your home screen might just cost you your life or someone else’s on the road.



According to the Road Safety Authority, approximately 150 persons died on Irish roads in 2020, a 6% rise from the previous year.


In order to tackle the problem of people being distracted on the road by their phones, Toyota created a clever software in 2017 that compensates users for putting their phones face down and untouched while driving.




The free app, endorsed by the Road Safety Authority, encourages drivers to put their phones down while driving to reduce distractions and promote safer roads for all.

Users will receive points for every km driven with the app open and their phone facing down, which can be redeemed for a variety of driving-related benefits. 


Benefits include hot beverages in forecourts and discounted parking lots.



But that is not all!


A recent update is allowing users of the ‘Toyota Face It Down’ app, to access the mindfulness and well-being app Headspace.

With over 65 million downloads, Headspace is one of the most popular mindfulness applications in the world.



Many individuals have turned to it for comfort and consolation in the past year as they dealt with stress that was brought on by lockdowns and the pandemic in general.


Unfortunately, this app is currently unavailable in Malta. However, we clearly need an app of this sort introduced on the islands.


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