89.7 Bay is Malta’s Number 1 Radio Station for the 15th consecutive year!
This was according to figures published by the Broadcasting Authority. Data for this assessment was collected between Sunday 31st October and Saturday 6th November of this year. A sample of 2100 completed interviews was used for this audience survey wave.
The findings show that Bay is the most followed local radio station with 17.1% followed by ONE radio and Calypso Radio. Findings also observed that just over half of Maltese residents across all age cohorts are radio listeners.
Bay also has more listeners than all five music stations: Vibe HD, XFM Malta, Magic Malta, 103 and Smash Radio, combined together!
Daniel and Ylenia have once again been listed at the most listened to radio show in Malta, with more listeners than ever before. With 17.5% (227 respondents) mentioning it as their preferred local radio programme, Daniel and Ylenia are the favorites among younger age cohorts, more specifically among people aged 12-40 years old.
This survey shows that once again, 89.7 Bay is ahead of all other music stations around the Maltese Islands. This wouldn’t be possible without the thousands of loyal listeners that tune in daily. Thank YOU for listening!