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89.7 Bay Officially Malta’s No.1 Radio Station For 16th Year

89.7 Bay Malta Radio

89.7 Bay has been officially crowned as Malta’s Number 1 Radio Station for the 16th year, according to figures published by the Broadcasting Authority.

 

 

Bay is the most followed radio station, 20.5% (264 respondents) from a sample of 1285 radio listeners who mentioned it as one of the three radio stations which they had listened to on the previous day.  Bay is most popular with radio listeners aged 12-50 years!

 

897Bay Radio

 

Bay Breakfast with Daniel & Ylenia is the most listened to radio programme across all stations and show times with 17.1% (217 respondents) mentioning it as their preferred local radio programme for listeners aged 12-40 years. 

 

Bay also has more listeners than all five music stations: Vibe HD, XFM Malta, Magic Malta, 103 and Smash Radio, combined together!

 

 

The data for this assessment was collected between Wednesday 8th – Tuesday 14th June 2022. This survey included changes in terms of collection of data, research methodology, data analysis and presentation of findings.

 

 

All in all, this survey is proving once again that 89.7 Bay is a cut above all the other music stations in Malta and Gozo, and we have YOU to thank for this success!