89.7 Bay has been officially crowned as Malta’s Number 1 Radio Station for the 14th year, according to figures published by the Broadcasting Authority.
Bay is the most followed radio station, 19.8% of all 2100 radio listeners mentioning it as one of the three radio stations which they had listened to on the previous day. Bay is most popular with radio listeners aged 13-50 – that translates to over 54,000 listeners!
But the surprises do not stop there this time around! Bay is also the favourite radio station on DAB+, and Bay Breakfast with Daniel & Ylenia is the most favourite local radio programme, with 15.4% (195 respondents) mentioning it as their preferred local radio programme for listeners aged 12-40 years.
The data for this assessment was collected between 23rd – 29th May 2021 as the Covid-19 pandemic persists. This survey included changes in terms of collection of data, research methodology, data analysis and presentation of findings.
All in all, this survey is proving once again that 89.7 Bay is a cut above all the other music stations in Malta and Gozo, and we have 54,000 people to thank for this success!