89.7 Bay has officially been crowned as Malta’s number one radio station once again.
Official research conducted by the Broadcasting Authority shows Bay cemented its position at the top spot with an impressive audience reach of 23.83%.
The independent survey was carried out in March 2019.
It shows that 89.7 Bay continues to dominate radio listening in Malta, reaching a larger audience than four other radio stations – Vibe FM, ONE Radio, and Radju Malta.
Bay Breakfast with Daniel and Ylenia was also confirmed as Malta’s most popular music radio show.
The Broadcasting Authority stated that: ‘89.7 Bay attracted the highest amount of listeners [23.83%]; more than a quarter of all female radio listeners [29.55%] and the highest percent of male listeners [17.45%].’
Station manager Andrew Zammit said: ‘I’m incredibly proud of the whole team at Bay.
“The dedication that the Bay team puts into their work is unmatched by any other. We wouldn’t be here for the eleventh consecutive year without them and without our loyal listeners of course!”
89.7 Bay is operated by the Eden Leisure Group, Malta’s leader in entertainment and hospitality.