89.7 Bay has once again been crowned Malta’s number one radio station.
Official research shows Bay cemented its position at the top spot with an impressive audience reach of 20.41%.
The independent survey was carried out in March 2020 and was commissioned by the Broadcasting Authority.
The research showed that 89.7 Bay continues to dominate radio listening in Malta, reaching a larger audience than the three other music radio stations – Vibe FM, XFM and Malta’s Magic – all put together.
Bay is in fact the most followed station by all those under fifty years of age, with 81% of 12-20 year olds, 41% of all 21-30 year olds and 33% of all 31-50 year olds following this station. 89.7 Bay’s General Manager Andrew Zammit thanked all the listeners for their support and loyalty, and for contributing to this continued success.
