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89.7 BAY Is Officially Malta’s Number 1 Radio Station…AGAIN


89.7 Bay has once again been crowned Malta’s number one radio station.

Official research shows Bay cemented its position at the top spot with an impressive audience reach of 20.41%.



The independent survey was carried out in March 2020 and was commissioned by the Broadcasting Authority.



The research showed that 89.7 Bay continues to dominate radio listening in Malta, reaching a larger audience than the three other music radio stations – Vibe FM, XFM and Malta’s Magic – all put together.



Bay is in fact the most followed station by all those under fifty years of age, with 81% of 12-20 year olds, 41% of all 21-30 year olds and 33% of all 31-50 year olds following this station. 89.7 Bay’s General Manager Andrew Zammit thanked all the listeners for their support and loyalty, and for contributing to this continued success.