89.7 Bay has once again been crowned Malta’s number one radio station.
Official research shows Bay cemented its position at the top spot with an impressive audience reach of 20.78%.
The independent survey was carried out in November 2019 and commissioned by the Broadcasting Authority.
The research showed that 89.7 Bay continues to dominate radio listening in Malta, reaching a larger audience than the three other music radio stations – Vibe FM, XFM and Malta’s Magic – all put together.
In a statement, a spokesman for the Broadcasting Authority said: ‘ 89.7 Bay attracted the largest amount of radio listeners on 20.78 per cent followed by One Radio on 16.38 per cent and Radio Malta on 12.84 per cent.’
More than 57.7 per cent of those questioned said they listened to the radio every day, an increase of 2.5 per cent on the previous survey.
Bay station manager Andrew Zammit said: ‘It goes without saying that I’m immensely proud of the team at Bay – their drive, focus, dedication and sheer hard work has truly reaped dividends.’