The booming success of the Bay Kid’s initiative has allowed 89.7 Bay to continue reaching its objective to strive towards helping children in need to have a better day to day life. This year’s beneficiary is Breaking Limits; This NGO now aims at organising sports and arts events that will target the active participation of children and young people with a variety of abilities. Proceeds from the 2012 Bay Music Awards Compilation featuring various local artists will go towards supporting this cause. The album is now available for download directly from iTunes for ONLY €9.99, via the following link: http://www.apple.com/itunes/download/
Each year, proceeds collected as a result of the Bay Kids initiative are allocated to a different charity. March 2013 saw 89.7 Bay proudly donate a sizeable check to the YMCA in Valletta. This money will help to refurbish their new home.
In order to raise the necessary funds to support this initiative, 89.7 Bay engaged in numerous activities, running the Malta half marathon in which listeners joined us in running and raising money for the Bay Kids fund, and Maltese companies joined us in Dress down days.